Hi, I’m Alex
In my career writing, editing, and managing online content I’ve grown my skill set into a special niche. I’m passionate about creating truly engaging, useful, and authoritative content that inspires action. But I also know that even the most stellar piece of content won’t make it to your audience if it’s not designed for how we interact with the web.
I wrote blogs, articles, and biographies and also promoted them via social channels – driving 500K net new visits to my previous employer’s travel blog. I managed a team of writers to produce best-in-class product copy – increasing organic visits by 15% to one of the largest ecommerce sites in the world. I conceived of new content initiatives and managed teams of writers – producing thousands of original blog posts, buying guides, and FAQs that ooze expertise and build authority and trust.
I’m ready to take on a more purposeful approach to my work – one where my passion is given room to breathe.