Resume/CV — Alex Resnik - Writer, Editor, Marketer, Leader

Digital Experience Strategist, February 2024 to present

Develop and implement content marketing strategies to improve public health communications
Collaborate across teams to craft compelling, timely, compassionate digital narratives
Lead content marketing initiatives that blend SEO, UI/UX design, ADA, and audience insights
Serve as Brand Ambassador, refining messaging across web, social, and internal platforms
Build brand stories with Media Relations and Outreach & Education teams
Liaise with IT department to conceive, plan, and implement website improvements
Led rebrand effort with multiple teams across web, social, and internal platforms

Senior Content Marketing Manager, January 2018 to September 2023

Develop insight-driven content campaigns, working with Creative, Retail, and Dev teams
Lead and mentor a cross-functional content team, fostering an editorial voice that aligns with the company’s evolving brand and digital presence
Produce long-form editorial content and campaigns to increase consumer trust and visibility
Scale content initiatives using AI, crowdsourcing, and user-generated content
Conceive IT product roadmap items for content editorial and execute with Engineering
Produced 10K assortment FAQs to increase placement in SERP “position 0” by 2X

Content Marketing Manager, February 2017 to January 2018

Train and manage third-party content providers to ensure quality and quick turnaround
Lead a team of writers and content strategists to develop editorial content and style guides
Conceptualize and execute content-driven marketing campaigns, integrating SEO, social media, and audience insights to drive engagement
Serve as a thought leader in content marketing, training teams on storytelling best practices
Lead Naming Council to create brand awareness and develop brand stories for private labels
Produced 1.5K product buying guides to increase visits from research-based queries

SEO Content Manager, September 2013 to February 2017

Develop content strategy playbooks to optimize brand messaging and organic search visibility
Pioneer a scalable editorial process for thousands of product pages and landing pages
Champion inclusive marketing practices, ensuring content resonated with diverse audiences
Train content creators across Item Setup, Creative, and Retail teams in editorial best practices
Evangelize SEO best practices and become resident SME for winning Google SERP via content
Produced 1MM item descriptions and measured 15% increase in organic visits to PDPs

SEO Copywriter, August 2011 to September 2013

Write product descriptions, brand copy, and copy blocks to improve site visibility in Google
Work with SEO team to conceive, produce, and evangelize product editorial style guides
Serve as the team’s CMS point of contact to update item descriptions, FAQs, and buying guides
Wrote thousands of product descriptions and copy blocks to drive visits to assortment

Associate Editor, April 2010 to August 2011

Manage a global team of freelance writers, overseeing the editorial production of travel content
Create and curate lifestyle and destination content, amplifying brand and audience reach
Leverage analytics tools to optimize content performance and inform content strategy
Drove 500K incremental net-new visits to the site via the blog

Local Expert: Tokyo, April 2009 to March 2010

Pitch, write, proofread, and edit descriptions and local insights as sole Tokyo correspondent
Audit third-party travel content and write new descriptions to launch the Tokyo destination
Map destinations, gather local information, and ensure accurate content
Wrote and socialized a blog on insider tips for tourists, garnering thousands of visits

Editorial Assistant, December 2008 to March 2009

English Instructor, August 2008 to March 2010

Teach English in a professional environment to multiple students of a wide range of ages
Teach all available classes: individuals, groups of two to 30, college courses, and children
Prepare lessons, implementing Berlitz's proprietary teaching materials
Created multiple semester-long college course curricula and taught classes of up to 30

Associate Writer: Toys and Sports, January 2007 to July 2008

Write merchandise item descriptions and item support copy
Collaborate with designers and business to conceive and write marketing POV headlines
Coordinate with third-party vendors to ensure item information is complete and accurate
Understand and develop site editorial standards and on-brand voice
Onboarded and managed a small team of writers to quickly complete seasonal item loads

Content strategist and editorial lead: 15+ years writing, editing, and telling brand stories across digital platforms, managing in-house and agency-based content creators for 10+ years.
Brand marketing and audience engagement: Expert in content strategies that drive organic growth, engage diverse communities, and increase brand loyalty.
SEO and analytics: Seasoned user of Google Analytics and Trends, BrightEdge, Omniture, and Tableau to inform data-driven content marketing strategies with proven impact.
Digital content creation: Expert in WordPress, SharePoint, Adobe Creative Suite, and proprietary content management systems (CMS) to empower content creators.
Inclusive Storytelling: Passion for curating unique content that champions diverse voices and casts a wide net to meet audiences where they are.
Storyteller and stack-whisperer: English, Português, Español, HTML, SQL, CSS, Schema

Commonwealth Club of California Media/PR Fellow, October 2006 to January 2007

San Francisco Downtown magazine Editorial Intern, July 2006 to November 2006

University of California Santa Cruz Bachelor of Arts in Language Studies, June 2006